Koala Insulation Makes Its Way to Michigan

• April 5, 2023

DETROIT, Mich. – Local entrepreneurs Robert and Alexis Brachel have plans to change how Metro Detroit goes about home improvement. The Brachels have announced the opening of Koala Insulation in the Metro Detroit market.

Set to open in the winter, Koala Insulation of Metro Detroit will provide property owners with the full-range of insulation options including spray foam, blown-in and blanket (batt) insulation. The new location is the first Koala Insulation in Michigan.

Robert brings nearly 15 years of experience in sales leadership and business development in the healthcare industry. Alexis has a corporate operations background with over a decade of experience leading fast-paced, high growth, client service teams.  Their professional backgrounds complement one another and set the foundation for a successful business.

The couple was drawn to Koala Insulation by their interest in energy efficiency and reducing energy costs, with insulation being a key component. With Detroit winters bringing a significant drop in temperatures, Koala Insulation offers a much-needed service to the area.

“Effective insulation is one of the only home improvement processes out there that actually saves people money through reduced energy costs—and it makes homes more comfortable, too,” said Robert. “Koala Insulation prides itself on how we educate clients so they can confidently make decisions on an otherwise opaque home improvement process.”

Koala Insulation has differentiated its business model with a system that delivers efficiency and comfort to its clients. The brand’s commitment to white-glove service is executed through promptness, trusted expertise and cleanliness. Koala Insulation’s distinctions have driven its growth in the region’s franchisees serve today.

“Earlier this year, we launched an aggressive growth strategy to disrupt the fragmented insulation industry and it’s great to see our plan happening so quickly with talented professionals,” said Scott Marr, founder and CEO of Koala Insulation. “Rob and Alexis are exactly the kind of passionate franchisees we’re looking to expand with coast-to-coast. Their strong background in sales and operations will help us establish the Koala Insulation brand throughout Metro Detroit and Michigan.”

Insulated from today’s market shifts, Koala Insulation’s franchise opportunity requires low-overhead while offering quick ramp-up time. As a mobile concept with no leases required, entrepreneurs are offered a low-barrier opportunity to break into business-ownership in the fast-growing, $52-billion recession-resistant insulation industry. The brand is equipped with a thorough franchise support structure, complete with training, operations, marketing, lead generation and technology systems for its franchisees.

Koala Insulation is seeking experienced professionals to grow its brand through franchising. The Koala Insulation business model has been built to attract individuals or teams with experience in sales, marketing and managing high-performing teams. Koala Insulation plans to add 200 franchise licenses in the next 12 months.

For more information on Koala Insulation of Metro Detroit and its services, visit www.koalainsulation.com.

For more information on the Koala Insulation franchise opportunity, visit https://koalainsulation.com/franchise/.

About Koala Insulation

Koala Insulation is an emerging franchise brand in the $52-billion insulation industry, providing insulation installation to residential and commercial properties. Koala Insulation, which specializes in the full-range of insulation options including spray foam, blown-in and blanket (batt) insulation, has differentiated its business model with a system that delivers efficiency and comfort to its clients.

Koala Insulation provides franchisees with best-in-class training at its state-of-the-art headquarters and segment-leading technology systems. Franchisees enjoy the benefits of a mobile concept in a fast-growing, recession-resistant industry. Now franchising, Koala Insulation is seeking qualified franchise candidates across the United States. For more information on the Koala Insulation franchise opportunity, visit https://koalainsulation.com/franchise/.