MARKETING & LEAD GENERATION
Koala Insulation is a company of data and market research. We relied on our target audience while building our brand and to discover the best times to put Koala Insulation in front of potential customers. Through our test markets, we have determined what marketing strategies work so no marketing budget is wasted.
The Koala Brand
Koala Insulation developed a unique brand to separate our company from other insulation contractors. To be a Koala Insulation franchisee is to follow our brand standards.
Our Brand Vision:
Delivering efficiency. Improving comfort.
Our Mission Statement:
Koala Insulation delivers efficiency and improves comfort by addressing customer priorities, with expertise and simplicity, for an ultimately painless process.
Our Brand Promise:
To efficiency-conscious customers, Koala Insulation delivers overall best-value comfort.
To contractors, Koala Insulation provides versatility and value by meeting requirements through an ultimately painless process.
- Branded folder
- Business cards
- Print Ads
- Digital Ads
- Photographs with our in-house photographer
- Videos with our in-house videographer
- Promotional products
- Uniforms & apparel
Local Marketing Campaign
- Website with localized SEO
- Google Adwords/PPC campaign with tested keywords
- Direct Mail
- Social Media Marketing
- Listings Management
- Referral Programs