EXPERTISE ON YOUR SIDE
Koala Insulation is a nationally established franchise based in Melbourne, Florida. With over 15 years of successful franchise experience, our founder has created the processes, practices and branding necessary to create a thriving local business.
SCOTT MARR
FOUNDER & CEO
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Scott created Fleet Clean as a single mobile business unit at just 15 years old, even hiring a friend to work as a driver. He gives credit to his family’s example of drive and diligence as the groundwork for his success. Under Scott’s leadership, the business demonstrated double and triple-digit growth year after year. In 2013, Fleet Clean adopted a franchise model. The business grew to cover 400+ cities nationwide and earned back-to-back spots on the Entrepreneur Top 100 list of new franchise rankings.
Scott’s philosophies on business and people motivate his actions as a leader. He cites as a personal accomplishment the range of franchisees who found success through his mentorship. He prioritizes the development of others both on and off “the field.” His foremost foundational value, most often quoted advice, and inspiration for Koala is the importance of doing what you say, saying what you’ll do, and honoring your word—followed closely by the tenet to never take yourself too seriously. Within Koala, Scott’s penchant for mentoring and advising takes center stage. He believes in ultimately serving the customer base through well-trained and supported franchisees. Outside of the company, he savors the outdoors and hiking in Montana as often as he can.
DALE WAITE
PRESIDENT
KEITH GROSS
GENERAL COUNSEL
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Keith L. Gross, Esq. is the General Counsel of Koala Insulation and serves as the company’s chief attorney. Mr. Gross draws on many years of franchise experience and previously managed legal affairs for Fleet Clean USA. Keith draws on his prior experience to offer insightful advice on business matters, company strategy, and transactions.
Mr. Gross has extensive transactional and litigation experience including:
- Civil litigation before state and federal courts
- Trademark applications
- Notices of Opposition before the Trademark Trial and Appeal Board and responses to USPTO Office Actions as well as litigation regarding breaches of contract
- Infringing marks
- Likelihood of confusion
- Trade dress
- Lanham Act
- Cyberpiracy
- Unfair competition claims
- Unfair trade practices, and many others.
Mr. Gross has tried cases in state and federal courts and is admitted to practice before all state courts in both Florida and Montana, as well as United States District Courts for the Middle District of Florida, Southern District of Florida, and the United States District Courts for the District of Montana.

KEVIN
ROBINSON
OPERATIONS MANAGER

KELENE
JOHNSON
MARKETING & SALES MANAGER
JOSEY WIEDENHAEFER
NATIONAL FRANCHISE COORDINATOR
REBECCA LAND
SENIOR STAFF ACCOUNTANT
JOHN PAYNE
PRODUCTION MANAGER
MATTHEW CAIN
VINYL GRAPHICS MANAGER
MIKE WEEKLY
OPERATIONS SUPPORT TECHNICIAN
STEVEN THOMAS
MARKETING & SALES ACCOUNT MANAGER
STEVEN SOMICH
RECRUITER
ANN STEINERT
RECRUITER
Take a tour of the Koala Insulation Headquarters with our Founder & CEO, Scott Marr.